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  • Amy Blackburn

Old or new? Yes.


While scuba diving this week, our daily question is which sites we'll dive today.


My husband mentioned a site one morning we'd hit many times the last few years. I grimaced, recalling not enjoying it the last few dives.


He was quick to remind me how much I enjoyed it originally. I agreed to go.


On the drive, I recalled what I used to enjoy and worked on shifting my thoughts to the joy of simply diving.


He was right. With a mental shift and recollection, we enjoyed our dive there this week.


There was another site we enjoyed very much. We had already been diving there once on this trip.


We talked about doing it again but then questioned if we wanted to repeat it with so many other options we haven't been to.


The thing I haven't mentioned with our diving is we're always looking for different views, better views and new spots.


It's almost like we feel guilty sometimes not visiting all the new spots we haven't visited before while diving here.


In sales, just like in diving, I spent a lot of time looking for new selling techniques, new cold calling methods, new ways to "ask for the business," new ways to close the deal and so forth.


This would usually happen when sales were down, things felt stale and I needed a "new way" to get back to where I needed to be.


It took me a while to figure out that consistently doing the sale's basics does more good than anything new.


When your sales are lacking and you feel like you're in a slump, take a look at your actions. Evaluate how much time you're actually spending on the basic steps of selling.


In diving and business, doing what you know is consistently good and works isn't a bad thing. Adding new things while doing the basics isn't bad either...as long as you remember to continue the basics.


Ready to up your sales game or your sales team? Message me to learn how we can work together.


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